The Pilates franchise where every owner is opening more.
Studios cost less to open and the royalty stays flat. The whole model is built to strengthen the owner’s bottom line.
Investment
$257K – $458K
Top Studio - First 90 Days - Profit
$224K*
2 minutes to see if you qualify & if your territory is available.
From a $4M loss building a fitness business the way everyone else does, to a model built on those lessons: 70 studios, zero closures, and some of the best unit economics in franchising. He explains how.
Scott Capelin, Founder & CEO · inLIFE Wellness
What the business is
Traditional Reformer Pilates.
A different member.
Reformer Pilates, taught properly, across 17 class formats. The difference is who it’s for. Most Pilates studios chase the customer who’s already fit and already comfortable in a boutique studio. inLIFE was built for everyone else: 84% of new members have never done Reformer, and 36% have never belonged to any gym.
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17 class formats
Reformer-anchored, from HIIT to barre to slow-flow recovery.
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Community first
Know every member by name. Introduce members to each other. Be the best part of their day.
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Members already love it
13,500+ ClassPass ratings at 4.9★. 266 Google reviews at ~4.85★ across six US studios.
My first studio reached full capacity on day one. My second opens four months later.
Sarah Joy
inLIFE Owner · Melissa, TX
Why own one
Why own an inLIFE studio.
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Engineered for profit from day 1
Most businesses try to survive the first year. Ours are built to profit. All three studios this year opened at a profit. The top performer profited $224K in their first 90 days*.
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70 studios. Zero closures.
Six years across two countries without a single termination or non-renewal. Half the network owns more than one location.
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Fewer moving parts.
1,800 sq ft. No front desk. Marketing run by HQ, tech stack installed before you open. Faster path to cashflow-positive.
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Every US owner is opening more.
All US franchisees own multiple studios or are in process, inside the first year of US franchising. The people who know it best keep buying it.
The numbers
What it costs.
Total investment range
$257,780 – $458,670
Includes $55,000 franchise fee, build-out, and Reformer equipment. Discretionary Reformer financing can bring cash out-of-pocket closer to $170K.
- Royalty
- $2,900/mo flat
- Liquid capital required
- $100,000
- Net worth required
- $250,000
The big difference
Cheaper to build. More to the bottom.
inLIFE Wellness
$257K–$458K
1,800 sq ft in secondary retail. No front desk to staff.
Top 4 Pilates franchises
$350K–$1M+
Published FDD ranges. Bigger buildouts, percentage royalties on every dollar.
The numbers
What it makes.
$608K
Top US studio revenue · 2025
$198K
Net income · after royalties
33%
Net margin · first full year
305
Average Members at Opening
The numbers work for you?
See if you qualifyProof · unedited
Raw interviews with the owners.
No scripts, no b-roll. Zoom recordings of inLIFE owners: why they bought, where they came from, how it’s going.
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Sarah Joy
inLIFE owner · Melissa, TX · Open 3 months
I went from teaching at $40 a class to reinvesting into my next studios.
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Shane Scott
inLIFE owner · 6 studios
I thought this might be successful. I had no idea it could get this big.
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Jo Monteleone
inLIFE owner · 6 studios
I love the community. From my members, to my instructors, to the other franchise owners.
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Tejal Patel
inLIFE owner · Coppell, TX · 3 territories
Our daughter runs day-to-day. We kept our corporate jobs. And still scaled to 3 studios in our first year.
What an owner does
More importantly, what you won’t do.
The job: hire and lead the studio manager, a daily check-in, a weekly look at members, leads, and the P&L. That’s the job. Now the list that matters.
Teach Pilates classes.Pilates fluency lives in your manager, not you. HQ helps you hire it.Sit at a front desk.There isn’t one.Run your own ads.HQ runs paid, SEO, and content, and routes leads to your studio.Answer every phone call.Virtual reception picks up. Your team calls back.Hand over a cut of every dollar.The royalty is flat. Growth is yours to keep.
Ready to see if you’re a fit?
See if you qualifyCommon questions
The questions buyers actually ask.
Because of what those 8 did: every one owns multiple studios or is in process, inside the first year of US franchising. Behind them sits a six-year, 70-studio network with zero closures. Small is deliberate. Scott approves every award personally.
Because of what those 8 did: every one owns multiple studios or is in process, inside the first year of US franchising. Behind them sits a six-year, 70-studio network with zero closures. Small is deliberate. Scott approves every award personally.
Because of what those 8 did: every one owns multiple studios or is in process, inside the first year of US franchising. Behind them sits a six-year, 70-studio network with zero closures. Small is deliberate. Scott approves every award personally.
Because of what those 8 did: every one owns multiple studios or is in process, inside the first year of US franchising. Behind them sits a six-year, 70-studio network with zero closures. Small is deliberate. Scott approves every award personally.
Because of what those 8 did: every one owns multiple studios or is in process, inside the first year of US franchising. Behind them sits a six-year, 70-studio network with zero closures. Small is deliberate. Scott approves every award personally.
Only 8 US franchisees. Why should I trust that?
Because of what those 8 did: every one owns multiple studios or is in process, inside the first year of US franchising. Behind them sits a six-year, 70-studio network with zero closures. Small is deliberate. Scott approves every award personally.
The only question left
Do you qualify?
See if you qualify2 minutes. Territory + qualification result. No pressure, no pitch.